Simplicity
by Pura
Simplicity captures a straightforward scent in an effortless, familiar way. With one single note as the focus for each fragrance, these scents deliver the true power of fragrance in a minimalistic manner. The packaging reflects this concept, with each vial's color representing the single note upon which the scent is based. The box is designed to emphasize the scent note color, fulfilling customer requests for a straightforward representation of the scents they are purchasing in our fragrance line.
What
Packaging, Art direction
Year
2023