Email Marketing

At Pura Scents, I worked on creating and optimizing our
email marketing efforts. We balanced eye-catching design with both engagement- and conversion-driven strategies. I regularly met with the Lifecycle Team to analyze performance and best practices, translating insights into visually impactful email campaigns. Together, we made updates to visual elements like Gif movement, button placement, and key words in copy to drive higher conversions.

I collaborated closely with the Lifecycle team to craft emails that were not only engaging but also designed to encourage customers to return and learn more about our products.