Scent the season

Led the conceptualization of the logo, designed the captivating wrap, merchandise, and more for our mobile pop-up airstream during the 'Scent the Season' campaign. The airstream wrap elegantly pays homage to the essence of scent, envisioning the graceful flow of fragrance through the air while maintaining Pura's branding in neutral tones.

The campaign extended to billboards in ALT and taxi billboards in NYC, building anticipation for our pop-up event. Collaborating closely with our brand team, I helped navigate the best flow and event details, ensuring a seamless and inviting atmosphere for customers to explore the world of Pura. Working alongside an experience design company, we created a space that not only visually captured the essence of our campaign but also provided an immersive experience throughout this aromatic journey.